Networking creatively: Unexpected venues and methods for building meaningful connections.

Networking is an important skill for career advancement, but it doesn't have to be confined to online platforms and traditional business events. In fact, some of the most valuable connections can be made in unexpected places.

Local events offer a unique opportunity to connect with hiring managers, business owners, experts, and other professionals in your community. For example, in Wellington there are a range of different events on offer this month: After5 events organised by the Wellington Chamber of Commerce, EY & Rainbow Wellington's Business Mixer, and the Institute of Directors' wide range of events all provide a casual and authentic setting to build relationships.

Can't make it to in-person events? Don't let that stop you from building meaningful connections. Virtual events and webinars are another great way to expand your networking reach. With local and global audiences in attendance, these platforms offer the chance to connect with people from all over the world. There are many professional network bodies, as well as companies and non-government organisations that hold regular gatherings online - just search for them using terms like "[industry] + events".

But no matter where you network, remember that it's a two-way street. The best networkers are those who are willing to give back. Share contacts, offer insights, and lend a listening ear. When you focus on providing value to others, you'll naturally attract the right people to your network.

Here are a few tips for networking at unexpected venues and events:

✅ Do your research. Learn about the event and its attendees in advance. This will help you identify potential connections and prepare conversation starters.

✅ Be genuine and authentic. Let your personality shine through. People are drawn to those who are genuine and relatable.

✅ Be helpful and supportive. Look for ways to offer value to others. Share your knowledge, expertise, and connections.

✅ Follow up. After the event, connect with your new contacts on LinkedIn or send a personalised email. This will help you maintain the relationship and build on the momentum you created.

✅ Networking beyond the norm is a great way to expand your reach and build meaningful connections. By venturing into unexpected places and using thoughtful approaches, you can create a network that will support you throughout your career.

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